Search Engine Optimization (SEO)

SEO is a way of increasing traffic or visitors to your website by making your site appealing to the search engines. Your company's goal should be to get to the 1^st page results when you search for your keyword using one or all of the major search engines. The major search engines are Google, Yahoo and MSN. These three search engines account for the majority of searches on the internet.

SERP’s are an acronym for search engine results placement. There is a fierce competition between Search Engines to provide quality searches for people surfing the web. Search engines have the incredibly difficult task of sorting through millions of websites and rating which sites are most suitable for each particular search term. Surfers tend to be impatient and want to find relevant websites as fast as possible. If they consistently find poor results they can easily start using a different search engine. This is why search engines such as Google use an algorithm with hundreds of factors affecting each search result.

Some of the factors used in rating websites include: keyword density on a page, themed websites, number of pages, incoming and outgoing links, Meta tags and keywords in URLs.

For ecommerce websites it is absolutely imperative that your keywords show up in the top 20 search results. Your goal should be getting in the top 3. Sometimes a keyword is so competitive it would be nearly impossible to get to the top 20. That's why it's important to research what keywords may be relevant to your product, how many people are actually searching for those terms and how many of your competitors are fighting to get top SERP placement for those same keywords.

Before you give money to a firm to help you improve your search engine results you should ask them for their credentials. Have they helped companies get top placement? Will they show you some of their results? If you see the word guarantee, we recommend you walk away immediately. No one can guarantee results.

Enhanced Online Sales has helped many companies make significant improvement in their search engine rankings and we can show you hundreds of our customer's keywords with top 3 search engine results.

Partnered with www.TheCandleDepot.com and www.KleenWater.com

Contact Enhanced Online Sales to find out how we can help you increase your website traffic in a clean and ethical manner.